Kuala Lumpur, 24 August 2017 — Fitness solutions and premium fitness equipment provider Fl Recreation Sdn Bhd Award has been appointed by award winning fitness equipment and industry pioneer TRUE® to flex the brand’s muscles in Malaysia.
The target will be condominiums, commercial gyms, hotels, country clubs, universities, corporates and professional athletes, as well as those seeking personal equipment as Malaysia continues to battle against rising obesity.
“Fl Recreation works hard to deliver exceptional value to inspire and empower quality living and this includes providing fitness solutions to our clients and management of gyms. The partnership with TRUE allows us to extend our portfolio of products and introduce another quality brand and reaffirm our dedication to service excellence,” said Business Development Manager of Fl Recreation, Mr Adam Soong.
“We are confident that with our years of expertise and skill in understanding and delivering service excellence to the fitness and recreation needs of partners, clients and customers Fl Recreation will certainly pass the TRUE test,” said Soong during the appointment ceremony in Kuala Lumpur today.
“Fl Recreation treats its customers as if it is our own business. We don’t just supply equipment, we are there from the start, from design concept to marketing ideas to after-sales service and maintenance. We take pride in seeing our customers grow from strength to strength because of the professional consultation that we provide.”
The appointment of Fl Recreation will see the debut of TRUE brand cardio machines with space efficient designs along with four different type of consoles that allows the long-lasting equipment to be upgraded with more features just by replacing the consoles.
Among them are the Traverse lateral trainer that uses a side-to-side motion to sculpt the core and lower body as well as the C400 treadmill for commercial, health and medical facilities with patented features like HRC Heart Rate Control® and TRUE’S low-impact Soft System®.
Complementing the machines will be TRUE’s touch screen Transcend console which is equipped with a variety of entertainment features, Bluetooth connectivity and Internet browsing while the Virtual Active feature take users through a variety of picturesque settings as they complete their workout as they run through wild Californian trails, down the streets of bustling Chicago, or through the breath-taking scenery of Northern Italy.
“For the past 34 years, TRUE has always promoted the delivery of superior products, service and support for our customers and our goal is to deliver the world’s best premium equipment for our customer’s health and fitness solutions. We are confident that we now have the right partner in Fl Recreation that will help us achieve that in Malaysia,” said Asia Pacific Manager of TRUE, Mr Stuart Wigley.
“Our equipment has always encompassed the latest technology and safety features to give our customers the very best exercise experience possible with unshakeable peace of mind, which for gym operators or property managers can mean the difference between added value and added expense” added Wigley in Kuala Lumpur today.
Gyms will continue to be an important market for Fl Recreation as they are popular for the wide variety of equipment and classes offered, while providing the motivation to stay energized.
“The problem is that many people think that opening gyms are easy. Just furnish the space with equipment and people will walk in to sign memberships. This is where Fl comes in and give ideas to differentiate,” added Soong.
Also present at the official appointment ceremony were Malaysian bodybuilding champions Lillian Tan, Syed Fazli Syed Ali, Terence Teo, Rykiel Cherie and Jacqie Tan, as well as wellness and peak performance guru Wong Yu Jin.