Kuala Lumpur, 10 January 2018 – Welcome the New Year with Kenny Rogers ROASTERS’ (KRR) healthy annual tradition, the ROASTERS Eating Day (RED) event! Making a return at all KRR restaurants nationwide for the 9th consecutive year, the initiative is set to take place for THREE (3) days from 10th to 12th January 2018.
“As a brand that encourages the public to have a wholesome living lifestyle, RED is a way to remind the public to engage in healthy activities and keep to a well-balanced food intake at the very start of the year. For us, we are especially overhelmed to see the increasing number of people joining the team on the journey to a healthier lifestyle every year!” commented Thila Chandran, Senior Marketing Manager of Berjaya Roasters (M) Sdn. Bhd.
Also present at RED are the champions from all three categories at the 2017 Asia Pacific Championship Malaysian Dodgeball Federation (MDF) who will also be playing at the 2018 Dodgeball World Cup in Madison Square Garden, New York.
“A proper diet plays a huge part in every athlete’s journey. Our coaching staff constantly emphasises on the importance of wholesome meals for every player in the team so that we will be in our best conditions especially during competition period,” said Muhamad Heidy bin Mohd Yusoff, Captain of the Malaysia Dodgeball Federation.
The annual RED event is held on the second Wednesday of the New Year in all KRR restaurants nationwide. During the campaign period, guests are entitled to purchase a Red Hot Meal for 2 @ RM 25* when they dine in KRR! For every purchase of the Red Hot Meal for 2, guests will receive KRR’s limited edition Ang Pow (6 pieces) with discount vouchers. Additionally, tune into KRR’s official Facebook page as 3,500 sets of Classic Choice Meal will be up for grabs.
“Aside from RED, we are excited to usher in the upcoming festive season with our limited edition KRR Ang Pow which reinforces the concept of a wholesome Malaysian communal bond through meals,” Thila added.
This New Year, make a conscious effort to be healthy! Follow KRR on Facebook at facebook.com/KRRMalaysia to be the first to find out more about KRR’s latest happenings, promotions and healthy events. For more information on the promotion or on other Kenny Rogers ROASTERS products, contact 03 2119 9888 or visit www.krr.com.my.
*Red Hot Meal for 2 in Genting Highlands is priced at RM 32