KUALA LUMPUR, 1 March 2018 — Malaysian artiste Nadhira returns to the music scene to entice her fans with a new single featuring local rapper SXPH, accompanied by a music video, Hold Me Down.
After the success of #AV in 2014 – a song featuring the collaborative effort amongst Nadhira and some of the region’s renowned female rappers – Nadhira is back to thrill her fans ears and eyes with a different sound and look.
A follow-up from her Julyer EP release last year, Hold Me Down is Nadhira’s second single and was written based on a past relationship. The trap-infused-R&B track is a Bryan B production (previously worked with local and international artistes including Dato’ Siti Nurhaliza, De Fam, Kilafairy and Sean Kingston), that strings gritty beats and a distinct, haunting tune together, a departure from her usual mellow, melodic sounds.
“A past break up was what inspired the song. Every lyric written was exactly what I experienced in that relationship – when you’re finally ready to move on from the heartbreak, they come back and try to pull you back in, which is not a healthy thing to do. When Saph (SXPH) came in and added his flavour to it, it became an even bigger sound to me. Then, images were coming to my mind. Visually, I wanted Hold Me Down to be different, timeless and strong, yet simple at the same time. And that kind of lead to the concept of the music video,” said Nadhira.
The music video was a collaborative effort with Homegrown Productions, dancers, makeup artists and stylists to help bring Nadhira’s vision to reality. Directed by Afiq Zulkifli, the music video overall has a menacing mood to it with sand dunes as the main backdrop, giving a dystopian feel. The video is complete with the singer stylishly draped in billowy outfits, backed up by dancers and an appearance by SXPH.
“Hold Me Down is an exciting project for me and I hope this reaches a wider audience. As an independent singer and songwriter, I hope to keep putting out new music like this and remind people to appreciate and support the efforts local talents make to improve the music industry,” said Nadhira.
Expect Nadhira’s future performances and next single release before year-end. For updates, follow her on her social media.
Listen to Hold Me Down now on:
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