Sony Expands “Full-frame Mirrorless” Line-up with New a7 III with the Latest Imaging Technologies all Compressed into a Compact Package

Sony Expands “Full-frame Mirrorless” Line-up with New a7 III with the Latest Imaging Technologies all Compressed into a Compact Package

KUALA LUMPUR, 05 April 2018 – Sony today introduced yet another impressive addition to their full-frame mirrorless camera line-up, the a7 Ill (model lLCE-7M3).

Sony’s unmatched innovation within the image sensor space is at the forefront of the new a7 III, as it features a brand new 24.2MP’1 back-illuminated Exmor R CMOS image sensor with increased sensitivity, outstanding resolution and an impressive 15 stops’2 of dynamic range at low sensitivities. By combining this sensor with a variety of impressive features including extreme AF coverage of 93%, fast shooting at up to 10 fps’3 with either mechanical shutter or silent shooting’4 diverse 4K’5 video capabilities and more, Sony has created a new tool that gives all types of creators – from enthusiast to professional – the ability to capture content in new and different ways than they ever have before.

Spectacular Full-frame Image Quality

The newly developed 24.2MP’1 back-illuminated Exmor R CMOS image sensor is paired with a front-end LSl that effectively doubles the readout speed of the image sensor, as well as an updated BlONZ X’TM processing-engine that boosts processing speed by approximately 1.8 times compared to the a7 ll. These powerful components work together to allow the camera to shoot at faster speeds while also enabling its impressive ISO range of 100 – 51200 (expandable to ISO 50 – 204800 for still images) and an overall 1.5-stop’9 improvement in image quality. The camera also features a massive 15-stop’2 dynamic range at low sensitivity settings, ensuring outstanding overall performance at all settings and in all shooting conditions, with significant advancements in accurate colour reproductions of skin tones and the vibrant colours of nature. This new full-frame model can also output 14 bit RAW format’10 even in silent and continuous shooting modes, and is equipped with a 5-axis optical image stabilisation system that results in a 5.0 step’5 shutter speed advantage.

Significant Advances in AF Speed and Performance

The innovative new a7 Ill full-frame mirrorless camera features a level of AF performance that has been largely improved over the a7 ll, including the addition of 4D FOCUS’TM capabilities. The new camera has 425 contrast AF points that work with a 693-point focal-plane phasedetection AF system inherited from the acclaimed a9 model. This innovative AF system covers approximately 93% of the frame, ensuring reliable focusing and tracking for even the most difficult to capture subjects.

AF response and tracking has also been greatly improved in the new camera, with almost 2x’9 the focusing speed in low-light condition and 2x’2 the tracking speed compared to the previous model as a result of the faster image sensor readout. This allows complex and unpredictable motion to be captured with far greater precision and accuracy.

The acclaimed Eye AF feature is also available in the new camera, even in AF-C mode, which is extremely useful for situations where the subject is turning around, looking down or otherwise obstructed. It also works when the a7 Ill is being used with Sony’s A-mount lenses with an optional LA-EA3 adaptor’11. Additional improvements in focusing flexibility include the addition of a multi-selector or ‘joystick’ for moving focusing points quickly, the addition of touch focusing capability, AF availability in Focus Magnifier mode, an ‘AF On’ button and much more.

Full photo galleries and info at https://www.facebook.com/backstagemyofficial/posts/1539295466167968

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