Kenny Rogers ROASTERS celebrates all things Malaysian
Kuala Lumpur, 9 January 2019 – 2019 got off to a thrilling start for 19 Kenny Rogers ROASTERS (KRR) guests who were invited to the OMG Fiesta giveaway for a final showdown.
The event saw Lee Siew Fei, General Manager of Berjaya Roasters (M) Sdn. Bhd., Andy How, Director of Operations and Restaurant Development of Berjaya Roasters (M) Sdn. Bhd., Ellina Roslan, Senior Manager of Marketing PROTON Edar Sdn. Bhd. and Sahzali Tokiman, Senior Executive of Marketing PROTON Edar Sdn. Bhd. witnessing Faris Zikri Yusof winning the challenge and driving home in a brand-new Proton Persona 1.6 Premium CVT.
Before crowning the grand prize winner, finalists had to go through a series of thrilling final challenges that left them on the edge of their seats! The remaining 18 finalists also each walked home with a preloaded KRR Card credit worth RM200.
Lee Siew Fei, General Manager of Berjaya Roasters (M) Sdn. Bhd. commented, “Having established our presence in Malaysia more than 20 years ago, KRR has received numerous awards and accolades, all thanks to the continuous support of our guests. We see the opportunity to reward our guests through the OMG Fiesta campaign in conjunction with the biggest celebration of Malaysians and are extremely excited to announce the winners today.”
“At KRR, we always believe that food made with love brings people together; and partnering with PROTON is a meaningful way for KRR to make that possible whereby people come together. With that, we would like to appreciate PROTON for their support in sponsoring the Proton Persona. PROTON shows strong effort into quality and service improvements to ensure the reliability of Proton products in providing the best ownership experience to customers.”
“It was truly an honour for Proton to be a part of this campaign that aims to celebrate all things Malaysian. We hope the winner will go on an adventure with their new Proton and we look forward to continue working together well, and towards strong alliance that will benefit both parties and our customers”, said Cheng Seng Fook, Director of Marketing of PROTON.
In conjunction with the New Year, KRR is also having their healthy annual tradition, ROASTERS Eating Day campaign which will run from 9 to 11 January 2019 at all KRR restaurants nationwide! The campaign is KRR’s initiative to encourage the general public to start the year right by adopting an active lifestyle and also have wholesome meals.