Festival Filem Kesatuan Eropah kembali lagi!

Perjalanan sinematik sepanjang Eropah melalui 19 filem pemenang anugerah


KUALA LUMPUR, 1 Oktober 2019: Festival Filem Kesatuan Eropah (EUFF), antara festival filem antarabangsa yang dinanti-nantikan di Malaysia kini kembali ke pawagam-pawagam Golden Screen Cinemas yang terpilih sempena meraikan ulang tahun ke-20 penganjurannya di negara ini.

Untuk tahun ini, festival ini memfokuskan ciri-ciri dinamik, keluasan dan inovasi kontemporari perfileman Eropah, serta kepelbagaian kebudayaan benua tersebut melalui filem-filemnya yang telah mendapat pujian positif.
Bagi tahun 2019 ini, Festival Filem Kesatuan Eropah akan berlangsung di pawagam Golden Screen Cinemas di Kuala Lumpur (17 – 27 Oktober) – GSC Mid Valley, GSC Pavilion KL, GSC 1 Utama – dan Pulau Pinang (31 Oktober – 6 November) – GSC Gurney Plaza.


Sejak edisi pertamanya pada tahun 2000, ramai golongan penggemar filem, pelajar, keluarga dan orang awam telah menikmati pengalaman filem berbahasa asing yang buat pertama kalinya melalui filem-filem EUFF. Meliputi genre seperti animasi, drama, romantik, komedi, pengembaraan, keluarga dan dokumentari, program festival ini memaparkan kesinambungan kreativiti dan kepelbagaian Eropah yang menepati minat semua golongan.

“Benua Eropah ialah satu entiti yang memiliki kepelbagaian budaya, bahasa dan gaya hidup. Melalui EUFF, kami meraikan perihal kebudayaan dan budaya diletakkan sebagai fokus perkongsian kami di seluruh dunia, termasuklah di Malaysia,” kata TYT Maria Castillo Fernandez, Duta dan Ketua Delegasi Kesatuan Eropah ke Malaysia.


“Kami berharap filem-filem ini bukan sahaja menghibur, memberi inspirasi dan mengajar kita tentang kebudayaan Eropah, bahkan menunjukkan keterbukaan rakyat Malaysia dengan masyarakat Eropah meraikan kepelbagaian budaya dalam kalangan orang ramai,”
tambahnya lagi.

Untuk tahun ini, sebanyak 19 buah filem pemenang anugerah dari 15 buah negara Eropah bakal ditayangkan. Selain itu, filem-filem daripada negara bukan Kesatuan Eropah seperti Switzerland dan Norway juga ditayangkan. Kebanyakan filem ini adalah hasil kerjasama atau usahasama produksi antara negara Eropah yang dimanfaatkan daripada projek Suruhanjaya Eropah yang diuruskan oleh sebuah konsortium yang ditubuhkan oleh Goethe-Institut (peneraju), Institut Français dan Cineuropa, sebuah portal promosi perfileman Eropah. Seperti kehidupan bersatu padu di Malaysia, filem-filem ini meraikan perbezaan yang
menyatukan Eropah serta mengetengahkan skop penceritaan dan seni melintasi batas budaya dan negara yang berbeza.

Festival ini akan dibuka dengan tayangan filem utama dari Romania, Beside Me yang
diinspirasikan daripada idea hubungan insan yang meruntun jiwa. Diarahkan oleh sutradara berbangsa Romania berkelainan upaya Tedy Necula, Beside Me mengingatkan kita bahawa
manusia adalah terasing sehinggalah sesuatu membawakan manusia bersatu. Mesej yang dibawakan adalah relevan pada kehidupan masa kini iaitu empati, kesedaran kendiri dan toleransi.

Les Invisibles, filem yang ditayangkan semasa sidang media, ialah sebuah komedi mengenai sekumpulan pekerja sosial yang melakukan apa saja sedaya-upaya mereka untuk membantu golongan wanita gelandangan di dalam tempat perlindungan mereka untuk bergaul dengan masyarakat. Filem ini diangkat sebagai contoh komitmen Eropah dalam kesamarataan sosial. Apa yang menarik, ramai watak utama filem ini dilakonkan oleh wanita bekas gelandangan dan bukan pelakon profesional. Untuk mendapatkan tona yang betul untuk filem ini, pengarahnya Louis-Julien Petit telah melakukan kerja sukarelawan selama setahun di pusat perlindungan wanita gelandangan di Grenoble dan Paris.

Enam filem –– Lada Kamenski (Croatia), Winter Flies (Republik Czech), Ailo’s Journey (Finland), The Romantic Exiles (Sepanyol), Don’t Stop Me Now dan As Needed (Itali) –– akan ditayangkan secara percuma di semua pawagam yang menyertai. Kupon untuk tayangan ini boleh dimuat turun atau disyot daripada www.euff.com.my dan ditebus di kaunter tiket GSC yang menyertai berdasarkan “siapa cepat, dia dapat”.

Festival Filem Kesatuan Eropah Ke-20 ini dianjurkan oleh Delegasi Kesatuan Eropah ke
Malaysia, dengan kerjasama semua kedutaan dan institut kebudayaan 13 buah negara
anggota Kesatuan Eropah, serta Norway dan Switzerland.

Selain itu, festival filem ini mendapat sokongan daripada rakan organisasi tempatan Golden Screen Cinemas Sdn. Bhd., Golden Screen Cinemas International Screens, GSC Movies dan CinemaOnline.

Untuk makluman, tiket EUFF dijual pada harga RM9.00 untuk tempat duduk biasa. Tiket bagi filem GSC International Screens Les Invisibles (Perancis) dijual pada harga yang ditetapkan oleh GSC. Selain di outlet GSC yang menyertai, tiket juga boleh dibeli secara GSC E-payment di www.gsc.com.my dan aplikasi mudah alih GSC. Maklumat terperinci mengenai filem, jadual tayangan dan lain-lain mengenai Festival Filem Kesatuan Eropah boleh didapati di laman web www.euff.com.my atau www.gsc.com.my


Tiket EUFF akan mula dijual pada 10 Oktober.

New enriching cinema experiences come to GSC IOI Mall!

GSC opens its first family hall – PlayPlus and Starbucks kiosk

Petaling Jaya, 9 March 2019 – Malaysia’s leading cinema exhibitor, Golden Screen Cinemas (GSC), today unveiled its revamped GSC IOI Mall cinema in Puchong, which now features a brand-new kid’s hall called PlayPlus, an open lobby, as well as an on-site Starbucks kiosk.

PlayPlus, which is GSC’s first kid’s hall, is a family-friendly auditorium that features a variety of colourful, comfortable, and specially-customised seating including spacious Cuddle Couches that can seat a family of four and plush individual Beanbags. There is also an indoor slide and play area in the hall, which younger audiences can enjoy safely, as the theatre is well-illuminated during movie sessions for visibility.

Additionally, PlayPlus also comes with an accompanying lounge that packs an assortment of visual aids, tools, and games that enable children to learn while they play.

“At GSC, we are constantly seeking to create and deliver enriching cinematic experiences that customers of all ages can enjoy at our theatres. This is why we are thrilled to introduce PlayPlus, our latest edutainment offering that is designed to meet the needs of parents and children, as it injects an element of fun and learning in a typical visit to the movies. We hope that with PlayPlus, families will have even more enjoyable and memorable movie moments together,” said Ms. Koh Mei Lee, Chief Executive Officer of Golden Screen Cinemas.

Besides the addition of PlayPlus in GSC IOI Mall, the new cinema refurbishment also introduces a revamped lobby area. Situated at the Old Wing of GSC IOI Mall, this relaxing and inviting open lobby is a public area that provides customers a space to sit back and take a breather before their movie starts, as well as socialise with their friends and family.

Complementing the open lobby is a Starbucks kiosk, which has been opened in collaboration with Starbucks Malaysia. The Starbucks kiosk extends the food and drink offerings, so customers can now enjoy their favourite handcrafted hot or cold Starbucks beverage at the movies.

“We are pleased to be partnering with Starbucks to bring the first Starbucks kiosk to GSC IOI Mall at Puchong. The collaboration between both brands enhances the cinematic experience for our customers, so they can watch a film at our cinemas while enjoying their favourite beverage. It is a privilege to work with another consumer-loved brand, and we are looking forward to various ways that Starbucks can add on to our customers’ movie-going experience,” added Ms. Koh.

“This partnership with Golden Screen Cinemas is a significant strategic milestone for the growth of Starbucks in Malaysia,” said Mr. Sydney Quays, Group CEO of Berjaya Food and Managing Director of Starbucks Malaysia & Brunei. “Bringing together our coffee expertise into the country’s largest cinema exhibitor helps us amplify the Starbucks brand across the country, while delivering convenience and accessibility for our customers. We are also hopeful that movie-goers in Malaysia will be delighted by the refreshing new options and experiences that we aim to provide.”

From now until 31st May 2019, PlayPlus customers can enjoy a bevy of special promotions at the Starbucks kiosk at GSC IOI Mall, Puchong. Terms and Conditions apply. This includes:

• Junior’s Special Menu – RM 12 for a Starbucks Classic Chocolate or a Grande-sized Frappuccino (Chocolate Cream, Caramel Cream, Vanilla Cream, Raspberry Blackcurrant & Mango Passion).

• Special Combo Set – Starting from RM 15 for a Starbucks beverage + Starbucks Snack (Starbucks Potato Chips, Mixed Nuts, Slice Cakes).

For more information on GSC IOI Mall, Puchong or PlayPlus, please log-on to www.gsc.com.my.

BTS LIGHTS A FIRE WITH K-POP FANS IN GSC!

Malaysia’s BTS Army celebrates documentary movie at 36 GSCinemas nationwide

Kuala Lumpur, 16th November 2018 – Golden Screen Cinemas yesterday saw an amazing celebration of K-Pop music with Korean heartthrob boy band, Bangtan Boys (fondly known as BTS) on its silver screens nationwide! The first screening of Burn The Stage: The Movie saw fully-booked cinemas in all 36 GSC locations with delirium running high, as fans whooped and cheered for their favourite idols.

Hardcore BTS fans, also known as “BTS Army” stormed the cinemas fully-decked in BTS-branded apparel, with banners, standees, glow-in-the-dark concert props and other BTS paraphernalia. The atmosphere was electric, as the emotional high continued from the entrance of the cinema right down to the cinema halls, and all the way until the credits rolled.

On social media, an endless stream of selfies and check-ins flooded GSC’s locations, as fans shared their experience with BTS hashtags.

“We are incredibly thrilled by the response of Burn The Stage: The Movie in our cinemas, and are very thankful for the strong support it has received from the BTS Army across Malaysia.

As a leader in the entertainment industry, we strive to deliver enriching cinematic experiences to audiences at our cinema. Burn The Stage is one example of the high-quality alternative content we offer, which complements the cinematic innovation we have implemented at our theatres around the country,” said Ms. Koh Mei Lee, Chief Executive Officer of Golden Screen Cinemas.

Burn The Stage: The Movie brings audiences behind-the-scenes of the BTS WINGS Tour, which saw the meteoric rise of the band to stardom. Fans are treated with an unprecedented opportunity to glimpse into the lives of the band members, and go up-close with unseen interviews and tour footages.

BTS fans keen on catching the musical documentary this coming weekend can still do so on the 17th and 18th of November nationwide, while seats are still available. After Burn The Stage: The Movie, GSC will continue to extend its enriching cinema experiences with even more alternative content, bringing in the 4th “Lovelive! Sunshine!! Aqours” in December 2018.

For more information, log-on to www.gsc.com.my.

GSC PARTNERS WITH ASTRO SHAW TO COMBAT PIRACY AND ILLEGAL RECORDING

Cast of Polis Evo 2 launches GSC Helpline as part of the cinema’s effort to weed errant recording in theatres nationwide

Kuala Lumpur, 21 November 2018 – Malaysia’s leading cinema exhibitor, Golden Screen Cinemas today launched its GSC Helpline – an initiative that aims to help improve the enforcement of the Malaysian Anti-Piracy Act by providing customers an easier point-of-contact with cinema staff. GSC, Astro Shaw, and cast members of Polis Evo 2: Shaheizy Sam, Zizan Razak, and Hasnul Rahmat officiated at the launch ceremony, which was held at the Gold Class cinema in GSC Pavilion KL.

With the GSC Helpline, customers can reach out to GSC’s cinema staff to report any issue that they may face in the cinema including illegal recording and piracy. The partnership with Astro Shaw to launch this helpline is part of GSC’s effort to bring awareness to customers about the importance of safeguarding intellectual property and how recording films, even for just a few seconds, is an infringement of the filmmaker’s copyrights.

“GSC’s strives to provide our customers enriching cinematic experiences, but this can be ruined by illegal recordings and piracy. When you record and share clips of a film you have recently seen on social media, even a few short seconds can spoil the experience and rob other viewers of personally enjoying the movie for themselves. More than that, these recordings are actually illegal and infringe on the copyrights of the filmmakers, which can result in legal action,” said Ms. Koh Mei Lee, Chief Executive Officer of Golden Screen Cinemas.

“The new GSC Helplines we have launched are placed strategically outside our cinema halls to help our customers report these incidents and prevent them from happening again. We have launched this initiative with the team at Astro Shaw alongside the release of Polis Evo 2, so as to create awareness and educate Malaysians, so that they can play a small role in improving the enriching cinematic experiences they get at our cinemas,” she added.

Additionally, customers may also use the helpline to contact staff to report any technical issues they may face in the hall, or provide feedback of their experiences.

“Piracy is theft. There is no way to sugar coat it. That’s why, Astro Shaw has partnered GSC to combat piracy via newly launched GSC Helpline. We hope this will heighten the sense of awareness among movie-goers to avoid recording of a movie inside the cinema as the act itself is a crime punishable by the law,” said Raja Jastina Raja Arshad, Head of Nusantara, Astro Shaw.

To support the launch of the GSC Helpline, a special Polis Evo 2 Public Service Announcement on the helpline will be rolled out on the big screen in GSC cinemas nationwide. GSC cinema staff will also be donning a ‘Squad Polis Evo 2’ button badge as part of this campaign to further drive awareness of this effort and commitment to combatting illegal recordings.

Polis Evo 2 will be released on 22nd November 2018 nationwide, with sneak peeks starting 20th November from 3pm onwards.

For more information, log-on to www.gsc.com.my.